Three steps, in this order, every time. Nobody signs anything until they've seen the numbers.
We call your business like a customer would. We time your website. We read your prices against what your competitors charge. Then we write down what each gap is costing you, in dollars, per month.
Not all of it. One thing — whichever has the widest gap between how hard it is and how much it's worth. You'll usually know which it is by the end of the audit call.
One fix helps once. The businesses that pull away are the ones that close the next gap, and the one after that. We stay on, measure monthly, and keep working down the list.
Rates against the market, margin by service, and every discount that quietly became permanent.
Load speed, mobile, how many taps to book, and whether anyone can tell why you're the better choice.
We ring you at the hours your customers actually call, and count what gets missed.
We ask the major AI assistants who they'd recommend near you, and show you who they say instead.
Sometimes the audit says you're in decent shape and the only real gap is small. We'll tell you that too, and you'll have lost nothing but an hour.
We'd rather say that than sell you a retainer you don't need. The businesses worth working with figure it out either way.
Worst case, you learn exactly where your business is leaking and go fix it yourself.