Not because they don't work. Because they work on whatever you already have — including the leaks.
In both directions. If a third of your calls go unanswered, paid traffic means paying to miss more of them. If your prices are too low, ads buy you more underpriced work.
Every problem you have gets amplified by exactly what you spend.
Most agencies happily skip this part, because the ad retainer is the recurring revenue. We'd rather spend the first few weeks making sure the money lands somewhere it can stick.
The single biggest lever in paid advertising isn't targeting. It's what you're actually offering.
Ads stop working not because the targeting broke but because people got bored.
Different businesses get found in different places. Spreading thin is how budgets disappear.
Most small businesses can't tell you which ad produced which customer. That's the real problem.
A dashboard nobody opens is not reporting.
Most of the bad experiences people have had with ad agencies come down to these five things.
Enough for the platform to learn, which for most local businesses means a few thousand a month minimum. Below that you're paying for noise. We'd rather tell you to wait than take a management fee on a budget too small to work.
Either a flat monthly fee or a percentage of ad spend, depending on which is fairer at your size. Either way it's separate from the ad budget itself, and we'll show you exactly which is which.
Depends on whether people are already looking for what you sell. Emergency and repair work lives on Google. Elective and cosmetic work does better on Meta and Instagram. We'll tell you after the audit, not before.
The first month is mostly learning — the platforms need data before they get efficient. Judge it at month three. Anyone promising results in week one is spending your money to make themselves look good early.
Sure. We're happy to just fix the offer, the pricing and the landing pages and let them run the ads. Their results usually improve, which is a reasonable outcome for everyone.
The audit shows you where your current spend is going and what's quietly eating it.